Free Meta Description Generator & Character Counter
Write within Google's ~155-160 character display limit so your description doesn't get cut off.
How to write a meta description
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1
Enter your primary keyword
Type the main keyword or phrase the page should rank for.
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2
Describe the page's benefit
Summarize what the visitor gets or what action they should take.
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3
Click "Suggest description"
A ready-to-edit description is generated combining your keyword and benefit within Google's length limit.
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4
Fine-tune and check the counter
Edit the wording to fit your page, keeping an eye on the live character counter so it doesn't get truncated.
Example use cases
Writing descriptions at scale
Quickly draft a starting-point description for each page of a new site or product catalog.
Improving click-through rate
Rewrite a generic or missing description for a page that ranks well but gets few clicks.
Staying within Google's limit
Check a description drafted elsewhere against the character counter before it goes live.
Frequently asked questions
How long should a meta description be?
Keep it under roughly 155–160 characters. Google will truncate anything longer with an ellipsis in search results.
Do meta descriptions affect Google rankings?
Not directly as a ranking factor, but a clear, compelling description improves click-through rate from search results, which can indirectly benefit a page's performance.
What makes a good meta description?
Include the primary keyword naturally, clearly state what the page offers, and add a call to action — while staying within the character limit so it isn't cut off.
Will Google always show my exact description?
Not always. Google sometimes rewrites the snippet shown in search results if it believes different page content better answers the search query.